The Creation Studio
Branding, Visual Identity, Market Research
My good friend and coworker, Kobie, is an entrepreneur. His latest idea was to build a podcast studio for marketing efforts and sell the space to clients. Within 8 weeks of his idea, he had built a studio in our office building and was ready to develop his business plan. I came along with him to define his target audience and create a brand that would speak to his customer base while standing out in a lineup of other successful podcast studios in the Boise area.
The Problem Space
The Creation Studio needed its own identity; however, it was powered by its parent company, In Time Tec, and needed a word mark with a similar tone and feeling. The idea was to create a wordmark that references the In Time Tec logo and keeps a similar feel to the parent brand while maintaining its own standing.
I knew this was going to be an interesting challenge for this project, as the In Time Tec brand was not targeting the demographic I knew Creation Studio would be.
Along with a logo, a built-out visual and brand identity would be needed for creating a new marketing strategy.
The Creation Studio, 2025
Brand Sprint + Research
First, I conducted a brand sprint with Kobie, which helped me understand his needs, what he wanted to see from the logo, and the attributes and characteristics I could turn into a brand.
The sprint includes running him through personality sliders, Simon Sinek’s Golden Circle, and defining the brand personality and tone that Kobie was standing for.
The Creation Studio was innovative, but not out of reach. Personable, playful, open, and professional. A blank canvas for creators to be able to step into a space and create their own product. Experimental, authentic, enthusiastic, welcoming.
Sketching + Ideation
When I shared the moodboards with Kobie, he agreed that the third one aligned with his vision, and the brand sprint findings the most. I moved on to sketching variations of the logos, based on ideas I gathered from various places, such as movie posters, vintage production studios, and studio signage over the years.
The final shape we landed on was an abstract representation of the C and the S in the name Creation Studio. It felt balanced, open, and invited the viewer to imagine themselves as a blank canvas.
The semi circle references held a lot of meaning for the Creatio Studio. It paired well with the In Time Tec logo, while also nodding to the physical space of the Creation Studio itself.
