About
Hi, I’m Emily!
I design for purpose, intentionality, and joy. I firmly believe that the art of storytelling is inseparable from strong design, and I strive to create that feeling in everything I make.
Currently, I’m an in-house designer for a software company, with 2+ years of digital marketing experience designing across teams, campaigns, and projects.
I am also the Director of Brand Strategy at Side Project, a local Boise club for creatives. I create and maintain on-brand assets for events and social media, ensuring our brand voice stays consistent everywhere we show up.
I’m an avid Figma convert, and always open to exploring new tools, software, and techniques to strengthen my skill set and maintain relevance in an evolving digital landscape.
My skill is being able to communicate ideas visually. Taking ideas, concepts, data, and information, and organizing it through text and visuals is how I plan on changing the world.
Creating a story through design takes communication and teamwork, something I strive to keep with all of my clients. I believe the best designs are ones that solve problems for a wide group of people, no matter the audience.
Skillset + Capabilities
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Creating and maintaining strategic and engaging visual identities for a cohesive brand feel.
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As part of my design exploration, I perform in-depth market research for the brand I design for. This includes SWOT analyses of competitors, user interviews, and positioning exercises.
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Designing a visual identity and applying it across a scope of deliverables to create a cohesive visual identity for a project.
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Integrating a personalized user experience within a creatively styled brand.
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Strategizing and designing engaging content for a variety of social media platforms.
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Building and maintaining the content and navigation of a constantly changing platform.