I designed a dual-brand system for Conservation Voters for Idaho, including a political action committee identity (PAC for Public Lands) and a C3 awareness campaign (Camp. Hike. Vote.).

CVI works to shape political outcomes that protect Idaho’s natural environment, an issue that resonates across political party lines.

I was contracted to develop a cohesive brand system that could:

• Unite a politically diverse audience

• Appeal to donors and advocacy groups

• Maintain clarity and consistency across multiple campaign efforts
  

The challenge: create two distinct but related identities for a politically neutral audience
within a 2-week timeline.