Made By Jane
Small Business Branding
In the sunny islands of Hawaii, one of my good friends Jane started a crochet business. Her focus? Turning balls of soft, colorful yarn into bikinis, tank tops, and beach coverups. Light enough to feel the sun’s rays, and as unique as a shell on the sand, her hand-crafted goods quickly became a passion project turned business endeavor.
How to Brand a Bikini
What Jane needed was a handcrafted, personal, and stylish brand as unique and interesting as her crochet patterns. Her goals for creative branding was to have something recognizable, a scalable and unique word mark that could be printed on tags, embroidered on labels, and printed on business cards.
For Jane, being able to compete with larger-name brands while maintaining her local status was the most important. Secondly, her desire to keep that hand-made, messy, stretchy, adaptive look to her brand was necessary to her authentic approach to crafting.
My Approach
I took her vision to heart, and used social media research, market research, and human-centered design approach to create a responsive, hand-drawn word mark and brand to create a cohesive look that turned her passion project into reality.
I used a feedback-based cycle of iterations, with regular meetings to review the drafts.
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I used Adobe Illustrator, Figma, Photoshop, and Google Drive to complete this project.
Research + Strategy
This is where I will share how I use human-centered design principles, and marketing research, to create visually impactful, engaging digital ads for campaigns.
Tools
This is where I will share how I use human-centered design principles, and marketing research, to create visually impactful, engaging digital ads for campaigns.
Logo, Type, Colors
This is where I will share how I use human-centered design principles, and marketing research, to create visually impactful, engaging digital ads for campaigns.
Tools
This is where I will share how I use human-centered design principles, and marketing research, to create visually impactful, engaging digital ads for campaigns.
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